office interior design color schemes
one of the most important aspects oftelling a visual story is knowing which colors to choose.that's where color theory comes in handy! with the right colors you can helpattract people to your infographic. you can also set the stage for how peoplewill absorb your information. color can be your most powerful design tool inthis age of information overload because it simply helps you stand out. colorsaffect us in numerous ways both mentally and physically. for example the colorblue has been proven to have a calming effect on people while green isassociated with nature and eco-friendly messages. harnessing the power of color and what people associate with color is a
great way to make progress with yourinfographic. let's talk about three basic components of color theory that areuseful when planning out your infographic. (1)the color wheel (2) colorharmony and (3) complementary and triad colors. let's start off with the colorwheel. you probably remember the basic color wheel from your days in elementaryor primary school...but did you know that there are categories of colors? mostprofessional graphic designers use a three part color wheel: (1) primary colors:red, yellow, and blue (2) secondary colors: green, orange, and purple and (3) tertiarycolors: yellow-orange, red-orange, red- purple, blue-purple, blue-green, and yellowgreen the key to using the color wheel
is to understand how each color isrelated to the next and to make sure that they are actually going to lookgood together. that's where color harmony comes into play! color harmony essentially means a pairing of color that is pleasing to theeye. it's not exact science but science hasproven that our brains react positively to a harmonious color combination. usinga color combination on your infographic that is pleasing to the eye will engageyour audience and it might help them absorb the content better. the humanbrain rejects what it can't organize which is why you have to use color tocomplete your infographic message! in
essence, color can give your infographica logical structure. color harmony also keeps people interested which is a greatway to get your infographic to go viral! to ensure that your infographic colorsare harmonious, we recommend sticking to 2 to 3 colors that you can useconsistently. if you own a business you may want to use colors that match yourbranding and logo. if you don't have any colors picked out alreadytry using complementary colors or triad colors. let's discuss each of these alittle more. complementary colors are located directly across the wheel fromone another. a good example of complementary colors are yellow andpurple. you can also use the secondary
and tertiary color wheels to find morecomplementary colors. this is a great way to develop a series of 3 colors calledtriad colors that you can use as branding for your future infographics.you can find triad color schemes by creating a triangle across the colorwheel. the colors you locate with a triad scheme are complementary but not tooclose together which makes for a very harmonious look. now there's much more to color theory, but understanding the basics when starting your infographicdesign is a great way to refine and polish your work. you also won't beplaying with the color palette for hours!